ZCDC present their latest video produced in association with K-Swiss. “Cruisers” goes to Venice Beach where it follows the exploits of Thomas Duggan of Venice Cruisers and his love of Schwinn bikes. A number of vintage models are presented alongside Duggan’s insights into the whole bike scene with some of the local beach sights and sounds as the backdrop.
This is another example of when big brands attach themselves to cool cultural happenings in a fresh and creative way while giving exposure to themselves and the subject of their piece… What we kind of consider to be the future of advertising. Props to K-Swiss, ZCDC, and Venice Cruisers (long time Eleventh District locals) for bringing this piece together.